Your website loads slowly? That might cost you quite a bit!
According to Google’s statistics, up to 53% of users abandon site visits, if it takes longer than 3 seconds to load.
However, a excessively long loading time doesn’t just mean impatient users leaving your website, it also:
- Google ranking – the algorithm rewards fast sites and penalises slow ones,
- conversion – the longer a page loads, the more clients drop off during checkout,
- user experience – customers are not likely to comeback to your website, if your competition will provide better, smoother shopping experience.
How to check the speed of your website?
All You need is a few free tools:
- Google PageSpeed Insights – Google’s official tool,
- GTmetrix – detailed loading time analysis,
- Pingdom Tools – shows which elements are slowing the website the most.
How to take care of optimization? – see our checklist with practical tips:
1. Quick hosting – the foundation for every website.
If your hosting server is slow, than even the best optimisation won’t help your website. Here are the basic parameters that are worth paying attention to:
- Hosting SSD/NVMe instead of old disks HDD,
- Support on the newest PHP version (e.q. 8.1+),
- Resource scaling capabilities (RAM, CPU),
- Servers located near your users (optional CDN setup).
You can check the performance of your setup (server response time – TTFB) using the GTmetrix tool.
2. Image optimisation – light graphics, fast website
Pictures typically account for 70 to 80% of website weight. If they are not optimised they will significantly impact the overall performance.
What can you do to optimise your pictures:
- Use modern formats like WebP – they are smaller than JPG/PNG for even 30-50%,
- Compress pictures without quality loss (e.g. TinyPNG, Squoosh),
- Load images only when needed (lazy loading).
3. Modern and light code
Clean code = quick website. Best practices include:
- Minimaise and merging CSS and JS files,
- Removing unused libraries and plugins,
- CMS (e.g. WordPress), plugins and theme updates to the latest version.
4. Cache and CDN – speed up your website globally
Thanks to cache and CDN your website can load up to 2–3 times quicker.
How it works?
- Cache – saves the page to memory, so subsequent visits are loading in a flash,
- CDN (Content Delivery Network) – your page copies are stored in multiple locations worldwide, this can reduce the loading time for users from various countries.
Popular solutions: Cloudflare, LiteSpeed Cache, WP Rocket.
5. Professional services
If you want to ensure your website is perfectly speed-optimised, it is worth entrusting this task to experts. Website optimisation is also included in our offer. We will execute each of the points mentioned above and even more – provide a guarantee of concrete results.
Feel free to check out our offer or book a free consultation.
Summary
Each second of website load delay means real traffic, sales, and SEO losses. The good news is that optimisation doesn’t require a breakthrough – all you need to do is to identify bugs and apply changes that won’t heavily alter the page structure.